In practice, we unfortunately have to deal with so-called greenwashing, where companies invest more time and money on marketing their products or brands to promote how ‘green’ their mindset is, rather than on working hard to ensure their true sustainability (nature-friendly activity). Therefore, companies and studios use ‘sustainable product’ labels. But how true is this information? With such a label, companies and designers do not guarantee anything to their customers unless they use the means to measure the real impact of their creation.
The circular economy model is a mere vision, not a tool for measuring more sustainable resource management. The LCA (Life Cycle Assessment) method is used for such measurement and detection.
LCA allows you to quantify what impact a particular product, its production and distribution may have.
It thus measures the impact that a given product can have across its whole life cycle - from raw material sourcing through production, distribution and use to recycling and disposal - all these phases are included in the assessment and calculation. How much water is consumed, how much carbon dioxide is produced, what impact it has on the environment and what other areas can be affected.
Interview ︎︎︎ Vladimír Kočí - How demanding is it to evaluate the ecological impact of products?
LCA allows you to quantify what impact a particular product, its production and distribution may have.
It thus measures the impact that a given product can have across its whole life cycle - from raw material sourcing through production, distribution and use to recycling and disposal - all these phases are included in the assessment and calculation. How much water is consumed, how much carbon dioxide is produced, what impact it has on the environment and what other areas can be affected.
Interview ︎︎︎ Vladimír Kočí - How demanding is it to evaluate the ecological impact of products?
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The project was renewed with the support of the Specific Research FaVu BUT and is one of the outputs of Valentýna Landa Filípková's dissertation.
Webdesign 2022 — Pavel Holomek